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Why understanding the homebuyer journey is key to nurturing real estate leads

Are you nurturing leads at the right time and in the right way? Here's what you should know about the journey your clients take when buying a home.

How to position yourself as the local expert and get customers coming back to your website with Local Logic, now in kvCORE

The leading provider of hyper-local school, demographic, and lifestyle data, Local Logic makes it easy for brokers and agents to help customers search by local qualities that matter most.

A best-in-class tech stack starting with kvCORE Gives the 3600+ agents at Samson Properties the tools they need to succeed

For Donny Samson, CEO of Samson Properties, kvCORE has been a game-changer. He wanted the best tool out there — and he wanted to offer it company-wide for free. He tells his agents, “I can't hit the home run for you, but I can give you as many times as bat as possible.” Here’s why Samson and his agents love kvCORE.

Canvas Real Estate Sees Massive Growth Through Independent Tech & Training

Canvas Real Estate is among Florida’s leading independent real estate firms. Spanning the east coast from their base in Ft. Lauderdale, the firm is generating over $13 million in gross commission income across 800 agents. WAV Group founding partner, Victor Lund met with Canvas CEO Ernesto Vega to learn about the key strategies that are powering success at Canvas.

How Weichert is Supercharging its Engine for the Future

National real estate powerhouse, New Jersey-based Weichert Realtors® has a long history of innovating to grow...50 years to be exact. With the recent launch of its brand-new technology ecosystem—myWeichert, powered by kvCORE—the firm has upped its value proposition for the more than 13,000 company and affiliated sales associates it serves.

What we learned in 2019 and what it means for you in 2020

With the landscape more crowded and confusing than ever, we reflected on the lessons we all learned last year, uncovering three ideas that we believe can lead us back to a path toward service, collaboration, and smart growth. And, it favors the agent-based model that’s worked for more than a century.

Homes of Idaho

Homes of Idaho experiences record growth by breaking the "one-size-fits-all" mold. “We’ve been able to build our own tech ecosystem that fits our culture and brand, so even if another brokerage in our market is using kvCORE, it isn’t going to look like our kvCORE.” -- Colby Lampman, Broker/Owner, Homes of Idaho

Real estate teams should demand more. Here’s why.

Teams are often the highest contributors to brokerage sales volume and one of the fastest-growing segments in real estate. This makes teams a critical part of today’s real estate landscape, so it’s important for brokers to make an effort to do whatever they can to recruit and retain teams in their organization. Fortunately, industry technology has improved in recent years and there are solutions today, like kvCORE Platform from Inside Real Estate, that effectively support teams and individual agents on one platform. Now, broker-owners have complete control, but can also allow their teams and agents to customize the platform to fit their needs and create their personal and private platform within the broker platform.

Tapping the Zillow Gap - Competing on Consumer Experience

Ah, Zillow. The real estate portal we all know and love? It’s no secret that many homebuyers leverage the “Z word” to begin their initial stages of the homebuying process. Due to the popularity of Zillow with homebuyers, many brokerages and agents alike feel they must be committing a dedicated monthly budget to the platform for a perceived fear of missing out on a potentially limitless stream of leads. Many real estate professionals also feel there is an unspoken expectation they need to be present on the search portal to truly compete with those who are also on Zillow. However, often the cons/disadvantages of advertising with Zillow outweigh the perceived pros.

Two Industry Leaders Team Up on 'A Journey to Tech Perfection'

REAL Trends and Inside Real Estate set out to answer an age-old problem for brokerages: How do you get agents to use the wonderful products and services that you offer? Many times, the technology is complicated, or the agents don’t want to invest the time into learning a new program. However, much of the time it’s due to a lack of management support, few training opportunities, and a dearth of incentives for sales associates to commit to your brokerage tech platform.

Building a Brokerage With Leads

Chris and Leigh Russell started Plum Tree Realty from scratch about seven-and-a-half years ago. After taking took some time to define what “being the best” meant for their firm and researching the many lead generation programs out there, they chose a platform they felt was "the best technology available." Now, from lead generation to recruiting, Russell has built his brokerage around the value proposition of getting leads to his agents.

Russell Real Estate Services

The winning combination of technology plus culture sets Russell Real Estate Services apart. "The trust cultivated in our organization has led to a reciprocal tech relationship: Our agents have embraced our approach to consolidated technology, which has led to widespread adoption, and, consequently, unprecedented success." - Jeff Russell, Broker/Owner of Russell Real Estate Services

Why understanding the homebuyer journey is key to nurturing real estate leads

Are you nurturing leads at the right time and in the right way? Here's what you should know about the journey your clients take when buying a home.

How to position yourself as the local expert and get customers coming back to your website with Local Logic, now in kvCORE

The leading provider of hyper-local school, demographic, and lifestyle data, Local Logic makes it easy for brokers and agents to help customers search by local qualities that matter most.

Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

Learn More

See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

Learn More

Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

Learn More

A best-in-class tech stack starting with kvCORE Gives the 3600+ agents at Samson Properties the tools they need to succeed

For Donny Samson, CEO of Samson Properties, kvCORE has been a game-changer. He wanted the best tool out there — and he wanted to offer it company-wide for free. He tells his agents, “I can't hit the home run for you, but I can give you as many times as bat as possible.” Here’s why Samson and his agents love kvCORE.

Canvas Real Estate Sees Massive Growth Through Independent Tech & Training

Canvas Real Estate is among Florida’s leading independent real estate firms. Spanning the east coast from their base in Ft. Lauderdale, the firm is generating over $13 million in gross commission income across 800 agents. WAV Group founding partner, Victor Lund met with Canvas CEO Ernesto Vega to learn about the key strategies that are powering success at Canvas.

See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

Learn More

How Weichert is Supercharging its Engine for the Future

National real estate powerhouse, New Jersey-based Weichert Realtors® has a long history of innovating to grow...50 years to be exact. With the recent launch of its brand-new technology ecosystem—myWeichert, powered by kvCORE—the firm has upped its value proposition for the more than 13,000 company and affiliated sales associates it serves.

What we learned in 2019 and what it means for you in 2020

With the landscape more crowded and confusing than ever, we reflected on the lessons we all learned last year, uncovering three ideas that we believe can lead us back to a path toward service, collaboration, and smart growth. And, it favors the agent-based model that’s worked for more than a century.

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Market Leader for Sale & Real Estate Websites/CRMs: What You Should Know

If you haven’t heard, the acquisition baby of Trulia-then-Zillow, Market Leader, is for sale. But what does this really mean for real estate professionals, and especially Market Leader’s customers? I can’t claim to be unbiased in my view on the technology, but there are some clear, facts that are important for Market Leader customers and others around the industry to know.

Mix It Up: Why Smart Brokers Diversify Their Real Estate Lead Sources

As real estate professionals, we talk a lot about finding the fastest (and least labor-intensive) path to generate real estate leads. And when a certain lead gen strategy has been producing consistent results for your team, it’s hard to think that there’s any reason to diversify. But if you are siloing your efforts to only one source, you are placing an extremely risky bet. Where do you expect to get your best real estate prospects this year? Here is where agents, team leaders, and broker-owners are finding success with online real estate leads in 2015, as reported in a recent survey by Inman.

Drip Marketing 101: Put Your Real Estate CRM to Work

Without a real estate CRM, the process of tracking and segmenting communication with various leads manually can be painstaking. Because successful agents know that they need to stay productive in order to be profitable, the task of sending a series of emails often gets pushed to the back burner. However, when done effectively, drip marketing has shown to increase sales opportunities by an average of 20%. Here are a few best practices for determining who should receive what type of email, and when they should receive that message.

What's the Score? 4 Ways to Track Real Estate Lead Generation Activities

To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents, and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales. Here are four ways you can keep your agents accountable by tracking their lead generation activities from first-contact to closed-deal.

Who’s Your Source? High Profit Marketing for Real Estate Lead Generation

When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.