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How to position yourself as the local expert and get customers coming back to your website with Local Logic, now in kvCORE

The leading provider of hyper-local school, demographic, and lifestyle data, Local Logic makes it easy for brokers and agents to help customers search by local qualities that matter most.

March 10, 2021
Saralynn White
Minute Read

Over 90 percent of homebuyers rely on the internet as a primary research source, but no two buyers are alike. Most homebuyers care about far more than just the square footage or bedroom and bath count on their quest to find the perfect home. To help your customers search by local qualities that matter most, you need kvCORE with Local Logic.

The leading provider of hyper-local school, demographic, and lifestyle data, Local Logic makes it easy for brokers and agents to become the resident expert on local amenities. Beautifully designed and implemented into kvCORE, Local Logic delivers the essential everyday details that make up the all-important location, location, location.

People are thinking about their lives in different ways these days. Local data empowers homebuyers to learn more and find the best properties, both earlier in their search and with more precision. What’s more, with Local Logic on your website, buyers don’t have to visit the property to see the area. They don’t have to do another online search to conduct local research. You’ll attract and convert buyers, and you’re far more likely to convert them because when people are more engaged when they see their lifestyle search capabilities on a real estate website.

Here’s how Local Logic works. Using an overlay heat map on your website, your clients can choose from 18 different lifestyle facets to their home search. This part isn't about the property itself, but where the property sits. Homebuyers may want to be within walking distance of the best middle school. Is the neighborhood car-friendly or on a bus line? Perhaps they’re looking for a vibrant shopping scene near their home. Using your website, they can add what lifestyle amenities they want. Local Logic then generates a lifestyle match predictor score customized to their preferences. What people want in a neighborhood gives them a reason to create a profile on your website, save their preferences, and keep coming back. Isn’t that what the best real estate lead generation websites is supposed to do? 

Brokers and agents can use Local Logic to interactively show clients how their personal choices match kvCORE property searches. Lifestyle scores will then appear on search results pages and property detail pages. Plus, agents can expand the score to see the specific qualifications their clients ranked. Local Logic’s advanced, hyper-local neighborhood data enhances neighborhood profile pages on kvCORE. And you become more knowledgeable and help your clients understand the area around any home in seconds. It’s almost like a virtual neighborhood tour.

Adding Local Logic to your website lets you create an interactive experience for buyers and stores their data for future opportunities. Did you just list a property? Try creating a single-property squeeze page that highlights the excellent local schools and parks near the property. You could then create a targeted Facebook campaign based on local lifestyle amenities buyers are likely searching for right now.

In our cities of Toronto, Montreal, and Vancouver, our lead volumes have increased by 36 percent, and consumers are submitting leads three times faster than before.”  - Carolyn Cheng, COO of Royal LePage, who uses kvCORE with Local Logic

kvCORE with Local Logic is a one-stop-shop for agents and brokers to showcase their local expertise as they work with buyers. Plus, Local Logic supports every single address in the U.S. and Canada. Historically, Local Logic has only been directly available to large brokerage organizations. This exclusive partnership with Inside Real Estate now means that individual agents, teams, and brokerages of all sizes can now add Local Logic data to their kvCORE website as an Integration through the kvCORE Marketplace.

Ready to become the local expert and crush your competition? We invite you to watch our webinar to see Local Logic at work then arm your website with rich, local lifestyle data.

Not a kvCORE user? Get a demo now. 


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Why kvCORE?

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