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Facebook Leads and Real Estate Marketing: A Match for Success!

December 1, 2020
Minute Read

Who would have expected that Facebook can be one of the most effective tools for marketing real estate listings? Some Realtors still don't believe that the world's most famous social media platform is worth their time, with as much as 30% of real estate agents not participating on the site. Data shows us that 74% of sellers used social media to find their agent, and 45% of clients have walked through a home found on social media. Furthermore, 93% of social media traffic comes from Facebook. With numbers like that, why wouldn't you be taking advantage of this outstanding tool?


Regardless of the reasoning, the oversight of other Realtors is to your advantage. However, just because Facebook is open to the public doesn't mean that every business is ready to reap the benefits that come with marketing through it. On the contrary, it takes one with skill and knowledge of the system to bring forth results. Otherwise, you may end up doing more harm than good for your agency. Constant bombardment of posts that are trying to sell your services will push viewers to ignore your publishings. On the flip side, by not selling yourself there is a chance that you won't profit from your efforts. A good Facebook marketer knows the right balance to keep viewers engaged, while inviting them to seek your services.This begs the question: How do I get the most from Facebook? We can give you a long winded answer, but it all boils down to one thing -- interaction. This is SOCIAL media after all! Give your viewers something to talk about. New listings, upcoming projects in the area, or interesting news of the city in which you work are all ways to encourage people to interact with your page. Once you get a response, it is imperative that you take the time to reply. Getting it started is the hardest part, but once the ball is rolling the rest will take care of itself. Of course, you can quickly build up your audience by tapping into your list of past clientele.Now that you have gotten established on Facebook, it is time to start marketing. Like we said before, not everyone knows how to produce profits through Facebook. This is an area of expertise for our marketing team at Inside Real Estate. We utilize every aspect of Facebook's advertising system to reach the best leads. As a special treat, we will pull back the curtain and give you a little insight as to how we draw hot leads to our clients for an average of $4 to $5 per lead!Lead Matching “Concerning Personal Branding: For the success of your brand you must know and understand i. your target market and ii. your niche. The two are not the same.”

-- Bernard Kelvine Clive

Those that are planning on doing any sort of marketing need to narrow down their target audience. From there, you can trim it down even further with subsections, such as: hobbies, income, or number of household. When doing so, discover your niche. For example; are you targeting luxury or first time home buyers? Your brand takes time to build, so pick something that you can commit to. Once the agent has figured out their target audience, our team works towards bringing your message to them. Facebook's advertising tools makes it easier on our marketers, however, experience still plays a major factor. Once we have eliminated uninterested viewers, money will only be spent on actual prospects.

Effective Facebook advertising leads to:

  • 79% of marketers saw more quality leads from social media
  • 35% lower cost per conversion with Facebook Ads
  • 70% of advertisers on Facebook had a 3x greater return on ad spend
  • 94% of publishers on Facebook reached people more efficiently through Facebook targeting

Thanks to lead matching, Realtors no longer have to settle for high costs in regards to leads. As an agent, could you ask for better news? Unfortunately, it isn't as easy as setting up a page and posting listings. If that was the case, social media would be saturated with wouldbe marketers looking to generate revenue for themselves or the company they work for.

We have shown you what can happen when a good pilot is behind the wheel, however, there is an ugly side to social media marketing. The following information gives us a glimpse into why some fail:

  • Less than half of digital vendor content is found useful
  • Vendors who make these mistakes are 27% less likely to be considered on the buyer short list
  • Buyers estimate that content is, on average, 50% too long

Not only do poorly managed marketing campaigns make your company look bad, they also end up driving away potential business. The above list is just for those that greet visitors with poor content. It can, and often does, get worse for inexperienced marketers on social media. Crowd control is a part of the job, and many are not equipped to handle the candid nature of the internet. This leads to problems with customer service, which can create irreparable damages to your agency.After experiencing bad customer service:

  • 58% will never use the company again
  • 49% will tell friends not to use the business
  • 34% would take revenge by posting a review online or sharing a poor experience on social media

What business can afford to take such a devastating hit? Better yet, why take the risk of marketing on social media without an education of the process? Don't make the mistake of putting a novice behind the wheel. Instead, allow our sensational team of marketers to take your social media to the next level! We take the hard work off of your plate, so you only have to worry about doing what you are best at -- selling real estate!

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