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Drive Solid Real Estate Lead Generation w/ Facebook Leads

December 1, 2020
Minute Read

Driving Real Estate Lead Generation With Facebook Leads

As a real estate agent, you know there are few things more valuable than a good lead. Getting that contact information for a potential client, from phone numbers to email addresses, is essential in attracting attention and gaining visibility in your market.Most agents knows that there are lots of ways to get leads--some methods are a waste of time, while others produce all kinds of viable contacts. At Inside Real Estate, we help our clients harvest excellent real estate leads using Facebook, and they are seeing some impressive results as they capture, convert and close.


Finding and Cultivating Real Estate Leads

To understand why Facebook is so valuable in real estate lead generation, let’s review what makes a great lead. Every real estate agent knows the feeling of scrambling around for leads. After all, the more leads, the higher your conversion rate, the more clients you gain, and the better your business becomes. Finding leads and cultivating them into clients takes a lot of time and patience, but if you do it right, the rewards are well worth it.Because there are plenty of competing real estate lead generation sources out there, it can be overwhelming to figure out where to turn and which systems and methods are the best use of your valuable time and money. Top producing real estate agents know how to find, convert and track leads and increase the number of clients they are working for—do you?So what does all this have to do with Facebook? We’re glad you asked.

Benefits of Facebook Real Estate Lead Generation

There’s no doubt that Facebook is a treasure-trove of real estate lead generation possibilities. Real estate agents like you who seek the most effective and efficient methods of getting actual contact information for potential clients will definitely benefit from working with a company like ours that has experience in harvesting viable leads via Facebook.

Here are 5 benefits of Facebook real estate lead generation:

1. Real People and Real Contact Information

Because Facebook requires each account to be connected to a real person and viable email address, there isn’t a lot of dead-end information to be found on the popular social media site. Other sources of leads can be rife with fake or outdated contact information, but active Facebook accounts are more likely to contain up-to-date methods of communication.

2. More Bang for the Buck

Facebook isn’t nearly as costly as other lead generation sources, and real estate agents generally see conversion rates that are above the industry standard. According to sources, Facebook has a lower cost per lead, about $5, versus the standard of around $10 to $20 per lead. This means that real estate agents can spend less for better leads, and who doesn’t love that?

3. Geographic Targets

Because Facebook also gathers information from account holders based on their geographic location, it’s easy for those who know how to mine the data for geographically targeted leads. In other words, real estate agents can promote themselves to potential buyers and sellers right in their region or city, and sometimes even down to specific neighborhoods. There’s no wasted time, money or efforts cultivating relationships and promoting their services to people who will never become clients.

4. Demographic Targets

Similar to the geographic information that Facebook collects, demographic information is very valuable to real estate agents. Getting demographics from Facebook allows real estate agents to hone in on particular groups, no matter what age or stage of life they are in. Targeted messages to a particular demographic can help turn leads into clients.

5. Ideal for Nurturing Leads

As a social media platform, Facebook has transformed how people shop and seek out information. The interaction makes it so much easier for real estate agents to not only gather real estate leads for initial contact, but to nurture the relationship. Far too many real estate agents think a lead is a dead end of the person is not ready to buy or sell right now. The truth is that nurturing leads for months and even years pays off in the long run in establishing a brand and a reputation. When leads are ready for real estate services, they’ll turn to who they know and trust.There’s no doubt that Facebook is a powerful source of getting real information about potential clients and real estate agents who ignore this popular social media platform, or don’t use it to its full advantage, are destined to miss out on lots of business. So how does Inside Real Estate maximize these Facebook benefits for our clients? Check it out right here.

Inside Real Estate Delivers Prime Facebook Leads

Inside Real Estate clients have the advantage of being able to harvest viable leads from a number of sources, including Facebook. Facebook figures heavily into our strategy to generate leads because it is definitely one of the best online sources of actual contact information out there. We understand how to drive traffic from Facebook and a number of other popular social media sources, and turn it into data that benefits you, no matter where the sources are located and what their needs are.Inside Real Estate managed lead generation options help drive potential leads to you via a number of different methods, to provide usable information for you and your business, no matter how big or small. We help drive traffic to your website, then uses automated conversion tools to make it easy for you to communicate and track these valuable leads. Ultimately, this means higher conversion rates and more success for your business.Here at Inside Real Estate, our clients trust us with so much. That’s why we promise to deliver the best service possible, which includes driving traffic from top lead-producing sources like Facebook. From a single real estate agent to large brokerages, Inside Real Estate clients benefit from our lead generation efforts using powerful technology plus years of experience in the industry. When it comes to real estate lead generation, Inside Real Estate will exceed your expectations.Contact Inside Real Estate today to see how we can put Facebook to work for your real estate business.

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