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Pulling back the curtain: How top independent brokerage, Samson Properties, recruits over 100 new agents per month.

“Once agents see and hear about our tech stack, and find out it’s free to them, the deal is done,” says Donny Samson, CEO of Samson Properties. "The tech stack offered by Inside Real Estate's kvCORE Platform has been a game-changer for us."

Canvas Real Estate Sees Massive Growth Through Independent Tech & Training

Canvas Real Estate is among Florida’s leading independent real estate firms. Spanning the east coast from their base in Ft. Lauderdale, the firm is generating over $13 million in gross commission income across 800 agents. WAV Group founding partner, Victor Lund met with Canvas CEO Ernesto Vega to learn about the key strategies that are powering success at Canvas.

How Weichert is Supercharging its Engine for the Future

National real estate powerhouse, New Jersey-based Weichert Realtors® has a long history of innovating to grow...50 years to be exact. With the recent launch of its brand-new technology ecosystem—myWeichert, powered by kvCORE—the firm has upped its value proposition for the more than 13,000 company and affiliated sales associates it serves.

What we learned in 2019 and what it means for you in 2020

With the landscape more crowded and confusing than ever, we reflected on the lessons we all learned last year, uncovering three ideas that we believe can lead us back to a path toward service, collaboration, and smart growth. And, it favors the agent-based model that’s worked for more than a century.

Tapping the Zillow Gap - Competing on Consumer Experience

Ah, Zillow. The real estate portal we all know and love? It’s no secret that many homebuyers leverage the “Z word” to begin their initial stages of the homebuying process. Due to the popularity of Zillow with homebuyers, many brokerages and agents alike feel they must be committing a dedicated monthly budget to the platform for a perceived fear of missing out on a potentially limitless stream of leads. Many real estate professionals also feel there is an unspoken expectation they need to be present on the search portal to truly compete with those who are also on Zillow. However, often the cons/disadvantages of advertising with Zillow outweigh the perceived pros.

Facebook Business Pages

Want to maximize your presence on social media as a brokerage or individual agent? A Facebook Business Page is a great starting point— so long as you’re venturing past the default settings. Whether you recently set up shop or your business has lived on Facebook for a while, fine-tuning your page with the following tools is a must. Here's how to customize your layout, communicate with customers, compete for business, and analyze trends.

Old School is… New School?

When a real estate brokerage, team, or agent is asked about what they are doing regarding their own individual marketing efforts the answers might surprise you. The majority of agents in the United States have an almost even distribution of their marketing dollars between print and digital marketing. To shed some light on how agents spend their precious marketing dollars, it is important to identify exactly what constitutes print vs digital.

Facebook Business Page Strategy: SEO 101

Facebook has come a long way from its early days of college coders dreaming in a dorm room. Today, over 2 billion people use Facebook globally. More than 1 billion of those users log into Facebook daily.Want those eyes on your real estate listings? You’ll need to develop a strategy for search engine optimization (SEO), your key weapon in the fight for online visibility. These Facebook Business Page SEO fundamentals will point you in the right direction.

Agent-First Tech Drives Massive Success

Throughout the years, RE/MAX Advantage Plus has remained one of Minnesota’s revered and multiple award-winning real estate firms, primarily because of their commitment to cutting edge technology and redefining the real estate process.

The 50/50 Social Media Strategy for Agents & Brokers

There are plenty of ways for real estate agents and brokers to automate their posts. But there is an important balance between automation and personalization. Simply posting your listings is not enough. Having a “robot-like” social presence is not effective in building client relationships. That’s why a 50/50 strategy between personalization and automation is so important for today’s agents and brokers. It solves the need for automation for the ever-busy agent, while also putting some of the focus on personalization.

Low-Risk, High-Return Growth Strategies for Real Estate Teams

For large brokerages, cash and power drive growth. But for the single Realtor or small team, the improvement road can be rocky if you lack funds, knowledge, resources, and opportunities. You want to exploit strategies that will yield a high return with low risk and preferably with a marginal investment of time and money. Here are some simple growth strategies you should be implementing now.

Pulling back the curtain: How top independent brokerage, Samson Properties, recruits over 100 new agents per month.

“Once agents see and hear about our tech stack, and find out it’s free to them, the deal is done,” says Donny Samson, CEO of Samson Properties. "The tech stack offered by Inside Real Estate's kvCORE Platform has been a game-changer for us."

Canvas Real Estate Sees Massive Growth Through Independent Tech & Training

Canvas Real Estate is among Florida’s leading independent real estate firms. Spanning the east coast from their base in Ft. Lauderdale, the firm is generating over $13 million in gross commission income across 800 agents. WAV Group founding partner, Victor Lund met with Canvas CEO Ernesto Vega to learn about the key strategies that are powering success at Canvas.

Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

Learn More

See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

Learn More

Get the Definitive Guide to Winning Over Today's Sellers

Learn how to beat the competition, earn your client's trust, and win more listings than ever

Learn More

How Weichert is Supercharging its Engine for the Future

National real estate powerhouse, New Jersey-based Weichert Realtors® has a long history of innovating to grow...50 years to be exact. With the recent launch of its brand-new technology ecosystem—myWeichert, powered by kvCORE—the firm has upped its value proposition for the more than 13,000 company and affiliated sales associates it serves.

What we learned in 2019 and what it means for you in 2020

With the landscape more crowded and confusing than ever, we reflected on the lessons we all learned last year, uncovering three ideas that we believe can lead us back to a path toward service, collaboration, and smart growth. And, it favors the agent-based model that’s worked for more than a century.

See why top agents and teams are flocking to brokerages with kvCORE

Schedule your demo today and discover why agents and teams are asking for the platform they know drives business: kvCORE

Learn More

Tapping the Zillow Gap - Competing on Consumer Experience

Ah, Zillow. The real estate portal we all know and love? It’s no secret that many homebuyers leverage the “Z word” to begin their initial stages of the homebuying process. Due to the popularity of Zillow with homebuyers, many brokerages and agents alike feel they must be committing a dedicated monthly budget to the platform for a perceived fear of missing out on a potentially limitless stream of leads. Many real estate professionals also feel there is an unspoken expectation they need to be present on the search portal to truly compete with those who are also on Zillow. However, often the cons/disadvantages of advertising with Zillow outweigh the perceived pros.

Facebook Business Pages

Want to maximize your presence on social media as a brokerage or individual agent? A Facebook Business Page is a great starting point— so long as you’re venturing past the default settings. Whether you recently set up shop or your business has lived on Facebook for a while, fine-tuning your page with the following tools is a must. Here's how to customize your layout, communicate with customers, compete for business, and analyze trends.

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Old School is… New School?

When a real estate brokerage, team, or agent is asked about what they are doing regarding their own individual marketing efforts the answers might surprise you. The majority of agents in the United States have an almost even distribution of their marketing dollars between print and digital marketing. To shed some light on how agents spend their precious marketing dollars, it is important to identify exactly what constitutes print vs digital.

Facebook Business Page Strategy: SEO 101

Facebook has come a long way from its early days of college coders dreaming in a dorm room. Today, over 2 billion people use Facebook globally. More than 1 billion of those users log into Facebook daily.Want those eyes on your real estate listings? You’ll need to develop a strategy for search engine optimization (SEO), your key weapon in the fight for online visibility. These Facebook Business Page SEO fundamentals will point you in the right direction.

Agent-First Tech Drives Massive Success

Throughout the years, RE/MAX Advantage Plus has remained one of Minnesota’s revered and multiple award-winning real estate firms, primarily because of their commitment to cutting edge technology and redefining the real estate process.

The 50/50 Social Media Strategy for Agents & Brokers

There are plenty of ways for real estate agents and brokers to automate their posts. But there is an important balance between automation and personalization. Simply posting your listings is not enough. Having a “robot-like” social presence is not effective in building client relationships. That’s why a 50/50 strategy between personalization and automation is so important for today’s agents and brokers. It solves the need for automation for the ever-busy agent, while also putting some of the focus on personalization.

Low-Risk, High-Return Growth Strategies for Real Estate Teams

For large brokerages, cash and power drive growth. But for the single Realtor or small team, the improvement road can be rocky if you lack funds, knowledge, resources, and opportunities. You want to exploit strategies that will yield a high return with low risk and preferably with a marginal investment of time and money. Here are some simple growth strategies you should be implementing now.

Market Leader for Sale & Real Estate Websites/CRMs: What You Should Know

If you haven’t heard, the acquisition baby of Trulia-then-Zillow, Market Leader, is for sale. But what does this really mean for real estate professionals, and especially Market Leader’s customers? I can’t claim to be unbiased in my view on the technology, but there are some clear, facts that are important for Market Leader customers and others around the industry to know.

Who’s Your Source? High Profit Marketing for Real Estate Lead Generation

When it comes to real estate lead generation, nearly every agent is looking for an answer to the same question: What’s the best lead source? In order to get the most out of your leads, you need to be able to see the ROI on all of your lead sources so you know where to spend those precious marketing dollars — and where to stop wasting them. To gain better insight into which lead sources brokers should be investing in, Imprev Thought Leader conducted a survey. Here are some findings.