Throughout the years, RE/MAX Advantage Plus has remained one of Minnesota’s revered and multiple award-winning real estate firms, primarily because of their commitment to cutting edge technology and redefining the real estate process.

The entire organization supports associates by providing them with technology, training, and innovative tools and resources that are critical to their success. So how does a forward-thinking, merit-based brokerage find tech solutions that support this mission while keeping pace with the ever-changing needs and demands of today’s real estate market and savvy consumers? Eric knew he had to find the right platform; one that’s capable of keeping pace with constant changes and delivering cutting-edge tools on an ongoing basis.

Deciding which platform or platforms to invest in was not a quick decision for Eric and his team. He explains, “We did an exhaustive search, we looked at every platform that was available on the market. We interviewed them and asked many questions. During this process, we found some are good, some leave things to be desired but almost all leave you wanting more in some capacity.

For example, some packages have lead generation, but they don’t have lead incubation, or they don’t have the more traditional client management application. And others are really strong on the client management application side but they don’t have any lead generation.”

Enter Inside Real Estate and their kvCORE platform. “When we looked at kvCORE, we found everything that we were looking for. Ultimately, we decided to go with kvCORE because of what you offer, because of your philosophies, because of the things you were working on, and because of your business approach. We liked what you could offer to our associates and as a pass-through, to our consumers."