The idea of “playbooks'' has been around for decades. We’ve heard such phrases as “I got it from my opponent’s political playbook” or “I learned it from a sales playbook.” The word gained popularity from the National Football League’s “playbook,” termed for a notebook containing diagrammed, strategic football plays.

In real estate, the concept of “playbooks” – following a proven step-by-step process that ensures the highest likelihood of success – is the backbone of how agents, teams, and brokerages run a profitable business. The challenge with playbooks? It can be hard to find the right plays and even harder to bridge the various technology gaps to make them scalable. 

At Inside Real Estate, we saw an opportunity to combine the most powerful features within kvCORE with the proven strategies and tactics of top-performing agents, teams, and brokers to create the first-ever tech-enabled Playbooks in real estate. Playbooks in kvCORE offer:

1. A better user experience
2. Better adoption rates
3. Reduced time to accomplish goals
4. Higher client engagement
5. Better outcomes that drive more production

"Playbooks are helping our customers increase productivity and achieve better results by more fully allowing the technology to work for them, not the other way around." – Joe Skousen, CEO, CORE Division at Inside Real Estate

To create our playbooks, we combed through millions of activities that our customers are using daily to look at the most common goals and business outcomes kvCORE users want to drive. Next, we curated the most impactful and proven set of features and activities every agent would need to accomplish those goals and put them into a streamlined and straightforward flow. Then more magic happens. We automate them. 

Our first Playbook, Promote a Listing, comprises ten of the most powerful and proven kvCORE features. It gives agents everything they need to quickly leverage kvCORE to maximize listing exposure, generate new leads, and ultimately sell homes faster. Agents can customize plays and save changes as their default, so future campaigns are one click and done. Plays appear in easy-to-use categories, and simple step-by-step instructions lead you through the playbook. The Promote a Listing Playbook is queued up and ready for immediate use from your kvCORE dashboard.

Other Playbooks include the Open House Playbook, the Power Up My Sphere Playbook, and the Niche Advertising Playbook. For a more detailed glimpse of these or to learn about playbook technology in more detail, grab our Guide to Playbook Technology in kvCORE now.